Lenovo: Memory price rises are the "new normal" High DRAM and NAND prices will continue beyond 2030

On June 26, Lenovo issued a warning at the ISC2026 conference today: DRAM and NAND flash memory prices have entered a structural upward cycle. Even if major manufacturers continue to expand production, it will be extremely difficult for prices to fall back to the level of early 2025. The price increase will eventually become the "new normal" for 2030 and beyond. Lenovo showed the price chart of DRAM and NAND products during the conference demonstration. According to its analysis, although major memory manufacturers such as Samsung, SK Hynix, and Micron are accelerating new production capacity, the expansion effect is difficult to bridge the gap between supply and demand, and prices are expected to remain high for a long time. At the same time, Micron has publicly stated that it cannot meet market demand, including strategic customers. Samsung and SK Hynix have also sent similar signals that the supply tension will not be alleviated in the short term. This judgment has a profound impact on the entire consumer electronics industry chain. Lenovo warned that high memory costs will be transmitted downward to PCs, game consoles, smartphones and all terminal products equipped with memory or solid state drives, and consumers will face continued upward pressure on device prices in the next decade. According to data presented by Lenovo at the ISC2026 conference, this round of rapid rise in memory prices began from the end of the third quarter to the beginning of the fourth quarter of 2025. At that time, DRAM and NAND prices began to deviate from the previous cyclical range and accelerated to highs that were generally unexpected in the market.