Bybit Plans U.S. Entry via Brokerage Partnerships, Targeting Robinhood

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has amassed over 80 million registered users across more than 180 countries and regions. Its CEO, Ben Zhou, stated that to expand in the U.S. market, Bybit will follow its established strategy for entering new regions—partnering with mature local firms—to match the market penetration of existing platforms like Robinhood. He specifically cited Interactive Brokers (IB) as a potential partner and emphasized: “The ideal partners right now are those already looking to enter crypto—or those not yet in crypto but already possess a high-quality U.S. user base—such as IB or similar firms.”